This is a bizarre battery operated ice cream truck I found at a local toy store. It's MADE IN CHINA and manufactured by BEI TIAN. I've posted videos on YouTube here and here.

The driver and front-seat passenger look like the chubby mascot from Big Boy Restaurants International. The inside of the truck includes such veritable ice cream favorites as Snow Berry and Grue Stick.

Where the manufacturers really demonstrate their marketing prowess is in the packaging! The box makes it very clear that happy purchasers can SELL GOODS with the FluXian Bus! Another significant selling point is on the truck itself- the Grue logo (is this a brand???) on the front door is powerful marketing!

I should also mention the FluXian Bus also comes with NEW UNIVERSAL DRIVE! Additional features include:

Emulation Mode
Super Power
4WD The Doors Can Open
Go Forward & Back Off
Left & Right Swerve
Light

Back Off is the most impressive feature (although Light and Left & Right Swerve deserve a separate post). Do you think if GM and Chrysler could build vehicles with Super Power, Back Off and Light they could survive without additional taxpayer bailouts?

Lastly, I love the license plate! This could very well be a prototype of the vehicles Ray Nagin is going to purchase for New Orleans with taxpayer "stimulus" money?

Labels: toys