There's enough marketing savvy/sizzle in Obama™ the brand to make AdvertisingAge® - The Need for Partnership at a Time of Fragmentation. Obama™ the brand, with it's shiny doubleplusgood newspeak and iPod aesthetics, has many intelligent people fooled.

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The Brand Called Obama

Old Glory in Berlin
The television feed of Obama's internationalist speech in Berlin frequently cut to Germans waving American flags. Perhaps it's just the cynic in me, but I noticed that they all appeared to be the exact same size and make. It was almost as if some outside entity (a presidential campaign, perhaps?) handed them out in order to deliver the best possible visual images during the speech. Video of anti-American Europeans once again embracing the stars and stripes in an organic display of hope and unity would certainly be powerful stuff. The question is whether the Obama campaign manufactured this image for political gain. If they did, the press bought it hook, line and sinker.

The digital divide
The gap between technologists supporting Republicans and Democrats continues to widen. In addition to financial support, influential technologists like Chris Hughes are now providing strategic support to Obama.

"In a great collaborative effort, Barack Obama partnered with Chris Hughes, co-founder of Facebook, to develop a web presence and better employ the social networking that helped engage younger voters and clinch the Democratic nomination. The campaign also had a very well-organized grassroots effort with first-hand knowledge of the political climate and voting protocol in each state and the expertise to resonate with local communities. The collective skills of these local partners helped the "Obama brand" connect with its audience and raise capital in record proportions."

The left was quick to embrace the tools built by the technologists. A quick survey of reddit on Friday showed mostly anti-conservative, anti-Semitic or general BDS articles. The "what's hot" of reddit included; Send Rove to jail petition passes 100,000, John McCain Covered Up $4 Billion Theft For Friend, and Lev Leviev, Israel's richest man, buying blood diamonds, funding illegal Israeli settlements in the West Bank, undermining the prospects for Middle East peace.

I'm not sure the technologists are enough to be the margin of victory for Obama in 2008. What is evident is the technologists represent yet another lever in the arsenal of mind-molding establishments that Democrats can depend on in the general election. And what's most frightening about Al Gore's relationship with Steve Jobs (and Sergey Brin's with Obama) is the technology available today assuages the liberal need for a sense of order (more aptly defined as Fascism).

Labels: democrats, end times, left-wing media, liberals, obama