Limestone Roof
Limestone Roof

Monday, April 14, 2008

Inside American Airlines: A Week in the Life

I caught this program on CNBC on Sunday night and highly recommend it to anyone interested in the airline industry and/or the economics of managing an airline. It's narrated by Paul Greenberg and he does a decent job examining the industry via American Airlines in areas like logistics (baggage, travelers, fleet, and cargo), fuel costs, passenger safety (post 9/11), and maintenance.

The segment on rewards (frequent flier miles) will make you angry, especially now since AA is charging $10 to cover the variable cost of your seat. What I found most fascinating is how little profit the airline makes on each flight. As a result, the airline is incentivized to keep those planes full and off the tarmac. At one point in the program, Greenberg shows a slide that shows how many flights between LAX, JFK and BDA one airliner must make in one week/month to reach maximum profitability.

One other comment...I thought the CEO seemed a bit smarmy.

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